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Tuesday, April 20, 2010

Superga...99 years old and still stylin'







In 1911 in Torino, Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925 his designs expanded to include footwear with vulcanized rubber soles and the Superga 2750 Heritage was born!






After the war, Superga restarted operations solely in the production of high-quality footwear. In the 1970's, Superga diversified to add sport shoes with technical attributes. Now the collections include Superga City leather and Superga Country rubber rain and outerwear boots in addition to the original Superga Vulcanized and Sport lines.






The 2750 has been an icon from the beginning. Long a favorite for taking Italians from the city to the beach to weekends away, it is easy to wear and designed to dress up casual sportswear. Superga 2750's can be washed like your favorite jeans to create your own vintage look.






In stock now for men and women, Superga is a must have shoe for the Spring/Summer season!

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